Kasparov's "Life After Chess"

"Life After Chess" is the title of an interview with Kasparov that appears in Newsweek (February 25, 2008). With the death of Fischer (which still receives daily comment in the press) and Kasparov's continued high profile, chess seems quite prominent in the popular press. But as these two giant figures become less central to the game, who will represent chess on the public stage? One of the more interesting exchanges in the Newsweek interview is quite suggestive:

Q: Do you think you're the last chess champion to be well known so broadly?
A: I think it's probably a correct assessment, because chess has changed, you know. It's more like tennis, because the champions are changing too often. If somebody's No. 1, so what?